360°
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360° immersive photos are called like this for allowing the viewer to rotate the image in any direction, to zoom in or out and to allow navigation through hotspots, which are areas of the photo that lead to another panorama, still photo, video or text . It’s also possible to add audio to the panorama, increasing the immersion feeling.
All these characteristics make an Immersive Panorama the best way to present any environment, both for natural beauty or products (interior of automobiles, boats, real estate, etc) and services (hotels, stores, restaurants, etc).